Search Engine Optimisation (SEO) is today the most well-kept digital marketing secret out there. SEO refers to the use of the techniques that would attract high-quality traffic to your website from search engine results pages (SERPs). Most people want organic results so that they don’t have to pay for the amount of traffic coming in. However, all of this might be too much to handle. It is, therefore, only natural that you may want to hire a full-service SEO agency to handle the burden for you. That’s why it is important to choose the right company for your digital presence and business needs. So, how do you do that? We’re here to help you hire the best agency for SEO in Wodonga:
How do businesses choose SEO agencies?
As per studies, it is seen that several businesses go by referrals and well-known relationships while choosing a company that does SEO in Albury. This could be a good idea, but such agencies depend on the personal experiences of their peers to make a decision. Secondly, other businesses thoroughly research the agency’s knowledge, leadership, team, reporting, working style and transparency. Finally, you will find other businesses that examine the agency’s previous case studies, online reviews and client references.
These statistics tell us that several companies have had negative experiences with an SEO company before they found the right one. Also, SEO agencies still need to educate potential clients about an impactful SEO strategy, while business must properly research and discuss their goals with the agency in question to ensure that they fit your criteria. Selecting an SEO agency simply based on location, culture or price and not emphasising on performance and knowledge could backfire.
How should businesses choose their SEO agencies?
As with everything else, selecting the perfect SEO company requires time, money and effort. There is no point in rushing the process, as you could probably end up in a company that doesn’t fit the criteria later on. This could be an exasperating experience as the website does not drive traffic, conversions and sales.
Check the SEO agency’s clientele
When it comes to an agency that is proficient in SEO in Albury, performance is essential. Just like how you check a candidate’s background when hiring them for an open job position, it is important to check the company’s past credentials like client testimonials, industry awards, case studies or portfolio. These act as evidence that you are entering into a successful partnership with the same company, which would help you achieve goals for your website.
Have a face-to-face interaction
Nothing works better than an interview with the potential SEO company, and that happens before you sign the dotted line. Have a face-to-face or virtual discussion, and keep some important questions handy to help you make the right choice. As per your business niche, you may have more questions in mind after brainstorming with your company leader and the team. While the senior leadership or management might focus on return on investment (ROI) and pricing, your team members should ask about reporting and strategy. Here are some questions you should ask without fail:
- Have you ever worked with our particular industry?
- What is the overall cost of your services?
- When can we start seeing results?
Check the SEO agency’s behaviour
Now that you know more about the company, it’s time to see whether they deliver what they promise. Start by reading online testimonials and analysing in-depth interviews, which gives you an insight into the agency’s strategy. Reach out to their present clients and ask them questions about the company’s reporting and delivery process, such as:
- Do they reply to emails and calls on time?
- Is there a dedicated point of contact?
- How long do they take to make strategic decisions and reports?
With a comprehensive list at hand, you can tick the companies that meet the list and examine them further for the right one.
Top three mistakes businesses make while hiring an SEO agency
As mentioned before, several businesses have messed up with the wrong SEO company, which has cost them a lot of time, money and traffic. However, you can avoid such a scenario by avoiding these simple slip-ups:
- Looking for local SEO agencies
Client experience and past performance should be your priorities when selecting a company, as that will affect the service as well. Restricting yourself to the local area can result in fewer sales, leads and revenue for your company. You can bridge the distance by communicating with them over the phone or video conferencing applications.
- Choosing an ‘unethical’ SEO agency
SEO results take time, but most businesses aren’t ready to be patient about it. It needs a minimum of three to six months to show results, which can be frustrating and force companies to adopt fraudulent practices. Black-hat SEO is a term that depicts deceitful but ineffective SEO tactics to be on top of the search results. The worst-case scenario, Google can ban the website from appearing in the SERPs ever again. So, the good idea is to work with white-hat SEO companies that use ethical strategies to make your company stand out in the search results.
- Choosing a low-priced SEO agency
As with anything questionable, cheap services come with poor-quality (aka black-hat) SEO companies. You have a budget in mind, but what if it is too unrealistic? Thus, you look for agencies that provide services at abysmally low rates, and you are impressed. The truth is, they might adopt copy-paste methods, engage in poor communication and deliver little to no returns – a terrible experience. Remember that the prices depend upon the company size, your strategy and expectations.
Therefore, choosing the right SEO agency in Wodonga for your business should be done wisely. If you would like us to work on your SEO strategy, please contact us at Ashbury Studios.