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Displaying items by tag: SEO in Wodonga

Businesses do not run only on great production. You won't be able to run a great business if you do not have a way of publicising it. Gone are the days when you had a good production team and word-of-mouth publicity was enough for your business to get you more orders. With changing times and more competitors entering the market, you have to put in different kinds of effort to be visible to the people. With social media being used full-fledged for marketing and publicity purposes, one should know how to use it accurately for their own benefits.

One big part of social media knowledge is search engine optimisation. You may have great content put out there but if it does not express its topics well then not a lot of people are going to come across it. Search engine optimisation, in short, means making your content easier to be looked upon and easier to be found when the topic is searched for. The good part about search engine optimisation is that it's easy to achieve but the tricky thing about it is that you take some time to get a hang of it. Hence, one great option to make your content highly searchable is to hire an SEO Agency.

Dedicated professionals with ample market knowledge are available. 

Any SEO agency in Albury has a pool of professionals who have been working around search engine optimisation dynamics for a long time. They bring with them solid knowledge of the field and experience to back it up. Knowing the market helps you in understanding the trends that have worked in the past and hence predict the ones coming in the future. You can prepare yourself accordingly and decide your business moves.

They increase your online reach.

SEO in Wodonga helps you track down content that is easily searchable and then works according to that. Many companies have the ratio of exports and marketing team work together so that the content is planned accordingly. That will help you in increasing your online reach. SEO would help you target a particular audience based on their geographical location, age and gender. Making content specific to this expected reach would be a key factor in achieving higher search engine optimisation.

They help in avoiding obvious errors.

SEO agencies in Albury will not only take care of content's searchability but will also make sure that people would want to come back to this kind of content on your website. One of the ways in which that is done is proofreading the content and avoiding obvious errors that are made often. This increases the quality and credibility of your content and makes your content trustworthy.

They help you figure out how analytics work.

SEO agency in Wodonga will provide you with a thorough report of analytics from your previous post that has gone up. Analytics is a statistical measurement of how far the content has reached. It will include the number of people who have interacted with the content by clicking on it, staying on-page for a long time, coming back to the page and sharing it on other platforms. It also includes the number of unique people reached with every post. Misunderstanding gives you an idea of what works and what doesn't work for the kind of content you are dealing with and the kind of audience you are catering to.

They help you reach your business goals and increase revenue.

Understanding of analytics and statistics related to your content and what works for your funny print and what doesn't helps in reaching out easily by creating content customised for them. It is focused on reaching out to a certain group and marketing your goods and services to them. That helps you reach your business goals and increase the revenue for your company.

To understand SEO better and why you should choose SEO professionals, visit Ashbury Studios.

Published in SEO
Wednesday, 14 October 2020 06:13

Importance And Impact Of Local SEO In Your Business

Local SEO in Albury helps to promote the visibility of your business on searches based on the location. It is essentially a variant of the general SEO which is aimed at getting your business visible online on local searches by people in a particular locality.

Local SEO depends on certain geographical qualifiers — like the city, state, postcode, etc., — as well as on the “near me” online searches. In the case of the “near me” search, Google finds the user’s current location and provides them with relevant search results according to the current location.

Is local SEO important?

Yes. Local SEO is extremely critical as it helps you tap into your target audience locally, which has a greater potential of taking an actionable decision in favour of your business. Local SEO is vital, especially when your business has a physical presence in a locality or provides services to a particular locality.

As per a recent study by a leading research firm, almost 94% of people use their smartphones to do local searches about products and services. Furthermore, almost 61% of them called up the business that has a local presence, and almost 59% directly visited the local store. Another research found that almost 71% of smartphone users click on the call option to get in touch with the store or the company directly from the Google search results on their smartphones. These numbers are enough to indicate the power and influence that local SEO has on a business.

With local SEO, businesses can tap into their local customer base in their immediate locality, where they have the maximum opportunity to provide the best customer service and customer experience. Local search provides the biggest share of potential customers with much higher conversion rates and an opportunity to provide better service. This is because, most of the time, a person doing a local search is in immediate need of the service or product. And if you can provide what they need, then you will get immediate business. Plus, it is the most genuine organic visit that you can have for your business.

Impact of local SEO on business

If you are a proud owner of a small local business, then it will be extremely beneficial to optimise your business through local SEO. So, let us check out the advantages of local SEO.

Local SEO makes your business visible to local searches. Most of your potential customers generally emerge from your local audience. It has been observed that most of the local searches are done by the non-local population settled in a particular area, who are looking for a product or a service similar to the one you provide. If you properly implement local SEO, you can capture this customer base.

Local SEO delivers appropriate information to your potential customers whenever they need it the most. For instance, if a restaurant is providing free Wi-Fi, perhaps happy hours or has a special local dish, then including such information in the local SEO would attract the local audience who are searching for such locations.

Even if you don’t have a proper website, with local SEO, you can distinguish your business from the others in a local search. Doing so helps drive more organic traffic, which could give potential leads to your business.

As mentioned above, approximately 61% of smartphone users who did local searches called up the businesses that showed up on search results. Local search engine optimisation allows you to reach your local audience, and it empowers the searchers to take action. Therefore, you get a potential customer and a qualified generic lead which is very easy to convert, as the customer has decided to contact your business for their solutions.

Local SEO drives the actions of your local target audience in your favour. The more data you share on local SEO, the more information you are feeding your local searchers. This data helps them take action in your favour. Plus, this information builds credibility and trustworthiness about your business. It boosts your rankings among local searches resulting in more generic leads and potential customers.

Local SEO will certainly help you boost the online presence of your start up and enable it to grow locally. After all, going local is the first step to going global. With local SEO, you can effectively manage your online presence and build a strong base of loyal customers locally. Based on this foundation, you can then spread your wings and look to go national or soon enough, international.

If you want more information about SEO in Wodonga, then you must visit Ashbury Studios today.

Published in SEO

Search Engine Optimisation (SEO) is today the most well-kept digital marketing secret out there. SEO refers to the use of the techniques that would attract high-quality traffic to your website from search engine results pages (SERPs). Most people want organic results so that they don’t have to pay for the amount of traffic coming in. However, all of this might be too much to handle. It is, therefore, only natural that you may want to hire a full-service SEO agency to handle the burden for you. That’s why it is important to choose the right company for your digital presence and business needs. So, how do you do that? We’re here to help you hire the best agency for  SEO in Wodonga:

 

How do businesses choose SEO agencies?

As per studies, it is seen that several businesses go by referrals and well-known relationships while choosing a company that does SEO in Albury. This could be a good idea, but such agencies depend on the personal experiences of their peers to make a decision. Secondly, other businesses thoroughly research the agency’s knowledge, leadership, team, reporting, working style and transparency. Finally, you will find other businesses that examine the agency’s previous case studies, online reviews and client references.

 

These statistics tell us that several companies have had negative experiences with an SEO company before they found the right one. Also, SEO agencies still need to educate potential clients about an impactful SEO strategy, while business must properly research and discuss their goals with the agency in question to ensure that they fit your criteria. Selecting an SEO agency simply based on location, culture or price and not emphasising on performance and knowledge could backfire.

 

How should businesses choose their SEO agencies?

As with everything else, selecting the perfect SEO company requires time, money and effort. There is no point in rushing the process, as you could probably end up in a company that doesn’t fit the criteria later on. This could be an exasperating experience as the website does not drive traffic, conversions and sales.

 Check the SEO agency’s clientele

When it comes to an agency that is proficient in SEO in Albury, performance is essential. Just like how you check a candidate’s background when hiring them for an open job position, it is important to check the company’s past credentials like client testimonials, industry awards, case studies or portfolio. These act as evidence that you are entering into a successful partnership with the same company, which would help you achieve goals for your website.

 Have a face-to-face interaction

Nothing works better than an interview with the potential SEO company, and that happens before you sign the dotted line. Have a face-to-face or virtual discussion, and keep some important questions handy to help you make the right choice. As per your business niche, you may have more questions in mind after brainstorming with your company leader and the team. While the senior leadership or management might focus on return on investment (ROI) and pricing, your team members should ask about reporting and strategy. Here are some questions you should ask without fail:

  • Have you ever worked with our particular industry?
  • What is the overall cost of your services?
  • When can we start seeing results?

 Check the SEO agency’s behaviour

Now that you know more about the company, it’s time to see whether they deliver what they promise. Start by reading online testimonials and analysing in-depth interviews, which gives you an insight into the agency’s strategy. Reach out to their present clients and ask them questions about the company’s reporting and delivery process, such as:

  • Do they reply to emails and calls on time?
  • Is there a dedicated point of contact?
  • How long do they take to make strategic decisions and reports?

With a comprehensive list at hand, you can tick the companies that meet the list and examine them further for the right one.

 

Top three mistakes businesses make while hiring an SEO agency

As mentioned before, several businesses have messed up with the wrong SEO company, which has cost them a lot of time, money and traffic. However, you can avoid such a scenario by avoiding these simple slip-ups:

 

  • Looking for local SEO agencies

Client experience and past performance should be your priorities when selecting a company, as that will affect the service as well. Restricting yourself to the local area can result in fewer sales, leads and revenue for your company. You can bridge the distance by communicating with them over the phone or video conferencing applications.

 

  • Choosing an ‘unethical’ SEO agency

SEO results take time, but most businesses aren’t ready to be patient about it. It needs a minimum of three to six months to show results, which can be frustrating and force companies to adopt fraudulent practices. Black-hat SEO is a term that depicts deceitful but ineffective SEO tactics to be on top of the search results. The worst-case scenario, Google can ban the website from appearing in the SERPs ever again. So, the good idea is to work with white-hat SEO companies that use ethical strategies to make your company stand out in the search results.

 

  • Choosing a low-priced SEO agency

As with anything questionable, cheap services come with poor-quality (aka black-hat) SEO companies. You have a budget in mind, but what if it is too unrealistic? Thus, you look for agencies that provide services at abysmally low rates, and you are impressed. The truth is, they might adopt copy-paste methods, engage in poor communication and deliver little to no returns – a terrible experience. Remember that the prices depend upon the company size, your strategy and expectations.

 

Therefore, choosing the right SEO agency in Wodonga for your business should be done wisely. If you would like us to work on your SEO strategy, please contact us at Ashbury Studios.

Published in SEO

About Us

Ashbury Studios is a professional Australian web design and CASA certified aerial production company located in North Albury, NSW, offering a comprehensive range of services to our clients in the Albury Wodonga area.

With our top quality and highly affordable services, we’ve carved a niche for ourselves in the industry. Whether you wish to design a personal or eCommerce website, we will provide you with the best solutions.

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