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Displaying items by tag: aerial drone photography

Since the invention of drone technology, aerial photography is being pursued with renewed vigour by photography enthusiasts and businesses who want to cash in on the stunning images and a new perspective that this technique provides. Let us check out the different applications or uses of aerial drone photography

  •       Captures Difficult Images

The most significant advantage is that it helps you capture stunning images from the air or sky, which would simply not be possible on foot. In the past, sky photography was considered a costly profession, reserved only for a chosen few. This is because aerial photography involves hiring a chartered plane or a helicopter with an experienced photographer and high-definition steady cameras to click images from the air or sky. The invention of drone technology and its commercialisation have made sky photography affordable and available. Thus, even the most challenging aerial photos can now be captured with the help of a drone. Not just photography, drones are a perfect option for aerial videography as well.

  •       Displays Your Real Estate Beautifully

Just like any other industry today, the real estate sector is a competitive market. Thus, to stand out from the herd, you have to develop something unique. Today, most people search for homes online. They prefer to see the property online before physically experiencing it. Thus, physical visits take a back seat and only gain priority if the buyer has liked the property details online. 

With drone photography in Albury Wodonga, you can entice the much-needed online buyer by offering them incredible high-definition images of the interiors and exteriors of a place. Aerial or drone photography will provide a different perspective of your property by changing the point of view of the onlooker. Exciting drone photography of the exteriors will add significant value to your real estate, especially if it is an exotic locale. Plus, it will give your buyers a clearer idea of the actual worth of the property.

  •       Enhances Your Marketing Efforts

If you want your property to be visible in this crowded real estate market, there is no better way than equipping aerial drone photography. The newer dimension provided by drone photography in Albury Wodonga will enhance the value of your property and undoubtedly help you with significant marketing collateral. Regardless of whether you are a small-time real estate company or a real estate giant, your customers want value and credibility. Now, the only way you can project this to your customer is by stunning aerial photos of your property. A traditional buyer would like to look at the property before deciding to visit the property. So, figure out what kind of photos you want your audience to see - dull mobile photos or high-definition aerial photos.

  •       Provides High Scenic Value to your Images

Yes, aerial photography services in Albury offer more excellent scenic value to the property. Drone photography allows a greater perspective and a better viewpoint for the customer. Therefore, they can see more in just one photo, i.e.s, the total area of the property, the location, what is nearby, etc. So the customer feels they are at a profit as they can find more information in one image. This influences their decision to go for a physical visit to the property and improves your footfalls to the property, eventually increasing your sales. 

  •       Increases Social Media Engagement

Social media provides an exciting platform for small and medium level businesses to enable customer engagement. These excellent social media tools can be leveraged even by a small business to gain the kind of outreach that a more prominent company has. You now have the opportunity to focus your social media activities on your target audience to achieve the most customer engagement. This is something that was not possible a few years ago.

Thus, you can make excellent use of these incredible social media platforms by posting stunning high definition drone images and/or videos of your products or services or business. Such high definition images will boost engagement with your audience, compelling them to take favourable action, resulting in new business for your brand.

This way, aerial drone photography can be used for different purposes. If you want to find the best aerial photography services in Albury, you must visit Ashbury Studios today.

Published in Photography

Drone photography has soared higher in popularity in the last decade. It has greatly increased a business’ efficiency in capturing aerial job site photographs that can be used during the planning and identification of construct-specific and project-specific issues. Drone-captured photographs are also commonly used to develop marketing content that offers construction and event agencies a bird’s eye perspective of the project(s).

Before aerial photography was a thing, images from the sky were only captured with the help of piloted aircrafts, which was an expensive venture for any brand. There are different kinds of drones available in the market, starting from DIY alternatives to professional aerial photography. Here, we shall talk about how drone photography in Albury is beneficial your business:

  • Identifies your business

Aerial photography provides a clearer perspective about your project, event or company. It lists down your location, your business size and what should be their expectations when they consult you. Combined with a marketing plan, you can talk to them about your story, the competitive advantage you offer and how you will jumpstart their brand through your services.

  • Lends a professional angle to your brand

A business’s online presence predicts its success, which refers to a website and social media channels. Potential customers will check your brand even before a telephonic conversation, and you must offer them your best. Most businesses will have photographs haphazardly clicked on a phone and post it on Google Maps, but would you be impressed as a customer yourself?

  • Offers virtual tours

The real estate industry is extremely competitive, and you must stand out from the crowd. People are still not comfortable venturing outside during the Covid-19 pandemic, so HDR photography and videos offer a first-hand view of the property and its surroundings. Aerial drone photography is equally useful for insurance claim records and maintaining property boundaries.

  • Demonstrates progress

Great for the construction and remodelling industry, aerial drone photography demonstrates the changes in an area over time, whether present or future. If you are not in the real estate business, it also displays a new redesign or expansion that could impress possible clients.

  • Location-spotting at events

If you are in the event management industry, chances are that you will be inviting eminent speakers and guests from outside the city. You want to ensure that there is adequate space, the location is not too far from the city and that there are additional rooms for backstage purposes. Aerial photography or video footage over the estate offers a clear view, captures easily-missed spots and lets you know whether the property suits your requirements or not.

  • Use as marketing material

You can use live-streaming opportunities and film the programme from different angles for an immersive video experience for the followers who are watching it online. You can start with behind-the-scenes photography such as the stage, production or the audience interacting. As the show begins, you can have the drones take photographs and videos from different sections of the property, so that your attendees have an interactive experience.

  • Elevate your promotional angle

Close-up, aerial photography and video production in Albury are great for brand promotions. They help in attracting customers by highlighting your sponsors’ involvement in the event. Drone shots demonstrate their booth, signage or participation which contributes towards promoting their brand (and yours as well!).

Drone photography could be an economical alternative to helicopter or aeroplane photography. From a financial point of view, drones are preferred by small-scale business owners that know about photography. 

Drones are not a replacement, but an alternative to aerial photography. They have several options in points, usability and pricing. Check your budget and research your options before choosing a drone photography agency, which would work towards a better investment.

If you are interested in superior drone photography in Albury Wodonga, reach out to us at Ashbury Studios.

Published in Photography
Thursday, 09 July 2020 12:13

A Complete Guide About Commercial Photography

The term, commercial photography, essentially means the use of photographs for purposes related to business. Here, the captured pictures and created images are utilised for the benefit of the company or an individual, from the perspective of boosting the business.

However, in a true sense, commercial photography is a broad concept. Technically, any photo that can be captured and used for promoting or selling of business can be classified as commercial photography.

But still, this is a niche segment, because you cannot just use any photo to promote the business. After all, your brand reputation is at stake. And surely, you wouldn’t want to hamper it with distorted or low-resolution images.

Aerial drone photography has added a new dimension to commercial photography in Albury by giving a completely new perspective to commercial photos. Thus, aerial photos are being more commonly used for selling or for promoting a service or a product.

Commercial photography types

To understand commercial photography better, let us check out the different commercial drone photography types:

  • Fashion photography

Photography for fashion is a complex form of commercial photography. Fashion photographers have to consider numerous factors while taking pictures.

Firstly the photographer has to concentrate on their model. The photographer has to find out the most suitable pose for their model so that they can accentuate the physical features of the model in their images. Also, more often, models use these clicked images to promote or market their own portfolios. That is why, even models show interest in how the final images turn out to be.

Secondly, the photographer also has to highlight the wardrobe worn by the model. This can get tricky as you want your model to look their best in what they wear. At the same time, the model has to feel comfortable with the dress, because if they are not, their discomfort will show on their face.

In fashion photography, there is a scope for tremendous creativity, even in the pictures captured for marketing and promotion purposes.

  • Food photography

Like fashion, food photography can also get complicated, as there is a constant need to sell it right in order to gain an edge over the endless competition in the food business. The challenge lies in attempting to prove that a particular variety of food is supremely delicious and vastly different from what is already being offered in the market.

As a result, getting the right food shot is a tiring and time-consuming process. Photographers have to improvise and devise new strategies to get that perfect shot.

For this reason, they have designed different methods to make capturing pictures easier and more efficient. This often involves using an evocative setting, props and plating techniques.

  • Location Photography

Photos of different locations or places are also greatly utilised for business purposes. For instance, travel companies or travel websites use stunning landscape images to attract customers to their company. Even transport companies use landscape pictures to identify themselves with the location of the pictures.

Apart from this, location-based pictures can be that of a commercial office or a business district or a work in progress at an industrial site, which are normally used for specific purposes by companies.

Sometimes, companies use photos to highlight their growth history or their expansion plans. These photos are also used to display the next business move of the company. Thus, location photography in Albury has varied applications depending on the requirement.

  • Portrait photography

Apart from personal purposes, portrait photography is also utilised for commercial or business purposes. However, these kinds of portrait photos are far more subdued and professional. Such portrait photos generally highlight a single individual performing their duties at work.

Commercial portrait photos are used by companies to highlight their work culture or their facilities inside the company or the employee strength and management. Every photo conveys a different meaning depending on its application.

These are some ways in which commercial photography helps businesses grow. Any photo can be utilised for commercial or business purposes. But proper commercial aerial drone photography adds a unique value to your business by elevating your brand value altogether.

If you are searching for expert drone photography in Albury Wodonga, then you must visit Ashbury Studios today.

Published in Commercial Photography

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Ashbury Studios is a professional Australian web design and CASA certified aerial production company located in North Albury, NSW, offering a comprehensive range of services to our clients in the Albury Wodonga area.

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